I Heart Reykjavik

It all started with a blog

In 2011 I was working for a travel company here in Reykjavík as a e-marketing manager, although my official title said something completely different (which is irrelevant at this point because basically that was what I was doing), when I came up with an idea for a blog.

I had been an active Couchsurfing host and I had be involved with the Erasmus Student Network at the University of Iceland, not to mention the time I spent abroad and was often the only Icelander around, so a lot of the things I was doing on and off the job was answering people’s questions about Iceland. One day I thought to myself “why isn’t there a place somewhere on the internet where people can get the answers they need?” as I answered the millionth question about the Golden Circle.

Why indeed.

So that’s what I did. I made a place on the internet where people could get the answers to their questions about Iceland. I also promised to offer honest information, seen from the eyes of the local, and I used my knowledge of how search engines and social media work to make sure that people could find the answers.

I didn’t have a big plan back then or an agenda. I did want to show my boss, to whom I had unsuccessfully pitched this idea about a blog, that he was wrong but that was about it. Maybe, if the blog would be successful, I would be able to use it to show off my skills when applying for a job once I had finished the degree that I was working on at the time. First and foremost I just wanted to help people. That’s kind of my thing. I’m a compulsive helper.

To make a long story short it never came to using the blog to find a job. I also haven’t finished my degree but that’s a whole different story.

Fast forward a few years: A blog becomes an empire

OK, an empire is maybe taking it a little bit too far but at some point, when I had been writing the blog for a few years, it all became a bit too much to handle. I was studying full time, I also had a almost a full job as a freelance consultant and then I when I had some free time I spent it on the blog. As you can imagine I didn’t get a lot of sleep back then. Or much of anything actually.

I was left with a difficult decision: I would either have to kill the blog or I would have to find a way to make the blog my job. Killing my baby didn’t sound appealing so turning the blog into a mini empire became the next logical step. So I left school, broke up with most of my consulting clients and dove into starting my own business.

To be honest, now that I look back, even though I had finished more than half a business degree when I started my business I didn’t really know what I was getting myself into. If I had known, I probably wouldn’t have embarked on this journey. Not because I haven’t enjoyed it, I’ve LOVED every minute of it, but because it’s a lot of hard work.

Sleep is still a luxury.

I Heart Reykjavík today

I started off small and only offered one product to begin with: The I Heart Reykjavík Walking Tour. Then I started offering a few tours through my partners and finally I made a deal with a car rental agency to offer affordable car rental through the blog. Before I knew it thousands of people had taken my tour and all of a sudden I was an employer.

All of this in the span of 12 months or so.

Today I Heart Reykjavík strives to make sure that your visit to Reykjavík will be the best it can be. We do that by offering unique and interesting experiences and by partnering up with companies we know will take good care of you.

We care about social responsibility, honesty and integrity and we try to reflect that in everything we do. We also love what we do and count our blessings every day. We heart this city and we want you to heart it too.





Iceland Private Tour

We offer Iceland summer holidays, winter vacations and private day tours from Reykjavik  but mostly we customize Iceland adventures to selective travelers.
Our local driver-guides are knowledgeable and love sharing the natural wonders of Iceland with fellow travelers. Contact us and let us customize your Iceland adventure.



Buggy Adventure

All the guides at Buggy Adventures have years, if not decades, of experience in dealing with the elements of Iceland’s nature. You will learn that they do their job with passion and pure desire. They are experts at finding the right pace and route to suit the needs and ability of the group.




South Iceland

Visit South Iceland Ltd., also known as South Iceland Marketing Office is responsible for tourism, marketing and promoting events in South Iceland. The goal is to strengthen the image of South Iceland and promote it as the ideal tourist destination for visitors to Iceland.

We are in a pleasant co-operation with the main Tourist Information Centre for South Iceland which is located in Hveragerði and provides service for visitors to the region.





Glacier Lagoon

The Glacier lagoon in Iceland is close to highway number one, about 370 km (230 miles) east from Reykjavík and it is told to be one of the greatest wonders of nature in Iceland. This lagoon is a recent one, the result of a warming climate. The surface is at sea level and sea water flows into the lagoon at high tide.

Huge blocks of ice constantly break off the glacier, Breiðamerkurjökull, and large icebergs float on the lagoon. The lagoon is not very wide but it is up to 250 meters deep which makes it the deepest lake in Iceland. Breiðamerkurjökull is an outlet of the Vatnajökull glacier.





Dog sledding

Dogsledding Iceland was founded in 1997 under the name Dog Stream Tours. It then changed over to Dogsledding Iceland in 2007 when the ownership was transferred to Siggi.

We are the only dog sledding tour operator that runs tours all year round in the South Coast of Iceland.

We have been operating from many different locations in Iceland (Langjökull, Mýrdalsjökull glacier, Hólmasel, Húsafell, among others) as for today we are operating in Hólmasel, just one hour away from Reykjavík.

At Hólmasel we have a great view to the largest glacier river in Iceland called Þjórsá (Thjorsa), to the Westman Islands, Eyjafjallajökull and the volcano Hekla, on a clear day.

It is a growing family owned business whose main focus is on the wellbeing of their dogs.

Dogsledding Iceland also participates in dog sledding/dog mushing competitions organised in Iceland.





Mountain Taxi

Why travel with Mountain Taxi?

Mountain Taxi is one of Iceland’s first adventure tour operators, founded by couple Kristján and Björk in the West of Iceland in 1995. Since they have along with choice staff created individual, small group and incentive trips and Superjeep travel for discerning travelers. Every Mountain Taxi customer is seen as a valuable asset, is treated accordingly, with fair pricing. Having among the highest percentage of repeat customers in Icelandic adventure and expedition travel means we must be doing something right.

We may not always be cheapest, but we try hard to be best.

Much of the interior of Iceland is inaccessible by anything other than specially outfitted jeeps. The terrain is rugged and difficult to access, and the best jeep guides temper their desire to tame the Highlands with a strict code of conduct based on a strong respect and need to protect the land.

Your Guide is our Pride

We don’t trust just anybody to take care of our customers the Mountain Taxi way. Mountain Taxi guides are chosen carefully based on experience and reputation. They have to be passionate about Iceland, able to deal with any situation, also in the middle of nowhere, love what they do, AND share our views on customer care. Navigating the rough Icelandic highlands and glaciers safely craves skill and years of active experience. All Mountain Taxi guides are highly experienced Superjeep drivers with strong respect for Iceland´s wild, unspoiled nature.





BR Tours

Custom Private tours Iceland is our focus at BR Tours. We are all icelandic travel expert. The Company is a licensed Travel Agency, authorized by the Icelandic Tourist Board since 2006. BR Tours has an excellent reputation regarding quality of their services.

BR Tours offers various high quality adventure tours to foreign visitors in Iceland and is specialized in private tours for small groups. Most of our tours are tailor-made to suit individual requirements and specific interests, as well as different budgets. We provide suitable vehicles and experienced and knowledgeable driver guides, speaking English, German and Scandinavian languages. Our aim is that our clients experience and enjoy the unique nature of Iceland and at the same time learn about our colourful history as well as past and present culture.

Upon request we will assist you in preparing the itinerary for your tour and submit a quotation. We can also book accommodation for you but need to know the standard and type of rooms required and we can include meals in our quotation if you wish. Please tell us when you plan to arrive, how long you will be staying, the number of participants in your group. Also please inform us if there are any special requirements or interest which we should take into consideration when preparing the itinerary.

We will also include various activities in the itinerary and quotation, according to your instructions. Please refer to list of activities available on this webpage and let us know what would be of interest. Please note that we can offer any type of tours, from difficult hiking tours staying in tents or mountain cabins to comfortable hotel tours which require minimal physical activities.

Our philosophy is to preserve the environment and the unique nature of Iceland and our travel arrangements and behaviour support that philosophy. Our proposals do usually include some time for hiking, depending on individual interests and physical condition of the participants.

Jon Private Guide Iceland
Jon BR Tours – Private Guide
BR tours is owned by Jon Fridgeir Thorisson, certified travel guide from the University of Iceland.

Jon is 44 years old, born and raised in Reykjavik area. After finishing high school in Reykjavik he went to Germany for undergraduate and graduate study in Business administration. He is well travelled in Europe and North and South America. He speaks icelandic, german, english, basic spanish and danish.




Incentives, events, shore excursions and conferences in Iceland

Founded over 38 years ago, Atlantik was one of the first licenced travel agencies and tour operators in Iceland.
We’re an independent, family-owned business with a dedicated team of travel professionals
that manage each and every project we operate.

We’ve earned national recognition and built invaluable international partnerships.
Atlantik was one of the first travel companies in Iceland to be certified by VAKINN, Iceland’s Official Tourism Quality Assurance Organization in 2012.

We were awarded the VAKINN certificate for adhering to strict criteria for quality of
services, safety, environmental sustainability, and social responsibility.
Atlantik ranks among the top 1% of Iceland‘s strongest companies and is a member of numerous trade associations including EUROMIC, The World’s Leading Ground Operators, Destinations Unlimited, Cruise Iceland,
The Association of Icelandic Travel Companies, and more.




Iceland For Less

We are a small family owned company that was founded in 2016.  Iceland4less.is is operated by three siblings that grew up in a big family. Growing up, every summer as a family we would camp and explore Iceland’s majestic wonders. It has been our dream to start a company that would give us the opportunity, to work together, to share our experience and our country with others. Our main goal is to provide travelers with high quality trips at the best possible prices available in Iceland. On our website you will find several travel companies that we have partnered with to ensure that you get the best value for your money. You can plan your entire trip in one place. We guarantee our prices when you book with us, if you find cheaper prices elsewhere, we will refund you the difference.

We sincerely hope you enjoy what we have to offer.