Hot Springs of Iceland

Swimming is popular in Iceland both by Icelanders and visitors. For more than 70 years swimming has been included in school curriculums so every Icelander is required by law to learn to swim.

There is a great number of high quality swimming pools in Iceland, mostly due to the wealth of geothermal heat. Most of the pools that are not located in geothermal areas are indoors. The number of open air pools is far greater and those can be found all over the country.  They are open year-round, regardless of weather.

Using open air swimming pools in Iceland is a unique experience, particularly when the outside temperatures are a few degrees below zero.

Visit North Iceland

Visit North Iceland is responsible for marketing and promotion of North Iceland which is a friendly and tranquil area with a population of 36 thousand, including Akureyri, the largest town outside Reykjavík, and a number of historic coastal towns. Most visited attractions are Vatnajökull National Park, where you find Dettifoss, Europe’s most powerful waterfall and lake Mývatn geothermal region with hot springs, volcanic areas, craters, geothermal nature baths and amazing lava formations. We have magical winters with Iceland‘s most popular ski area, energising off-piste skiing and 13 Yule Lads (Santas) on top of unique locations for Northern Lights observation.

Main projects:

To develop and strengthen the image of North Iceland as a tourist destination.

To work with tourism companies and tourist representatives in North Iceland.

To cooperate with tourist information centres and coordinate information provided to tourists.

To help stakeholders to assemble, coordinate and market innovation and events within the region, also research target groups and assist in marketing.

To encourage innovation in tourism in the region, providing assistance and advice.

Provide training and workshops for managers and staff in various areas of marketing and product development.

Marketing and promotion of North Iceland via the web and social media, by publications and participation in workshops, exhibitions and marketing projects domestically and abroad.

To participate in ongoing development projects for tourism in North Iceland.

North Iceland Marketing Office is supported by the Icelandic Ministry of Industry and Innovation, 19 municipalities in North Iceland and has around 160 member companies.

Office:
Hafnarstræti 91
600 Akureyri

Website

Visit Reykjavík

Visit Reykjavík is the marketing office for the greater Reykjavík area, working closely with all the surrounding municipalities in promoting the area as a destination.

Visit Reykjavík runs the Official Tourist Information Centre in downtown Reykjavík. Visit Reykjavík promotes the city area through channels such as visitreyjavik.is, Facebook, Instagram and Twitter. Additionally, Visit Reykjavík offers the Reykjavík City Card for visitors. Furthermore, Visit Reykjavík operates and runs 5 of the largest festivals in Reykjavík, such as Winter Lights Festival, Children’s Cultural Festival, Culture Night, Illumination of the Peace Tower and December in Reykjavík.

Visit Reykjavík’s focus in development is to strengthen the brand Reykjavík Loves, in collaboration with the Reykjavík area municipalities; as well as using the Reykjavík City Card as a tool of destination management. Furthermore, the development focus is to re-enforce the Official Tourist Information Centre with emphasis on the brand, Reykjavík loves. Visit Reykjavík is also focusing on strengthening the cooperation with the foreign embassies in Iceland and the European City Marketing collaboration.

 

Website

DIVE

The Sport Diving School of Iceland was founded in 1997 by Tómas J. Knútsson, whose work set the standard for recreational diving in Iceland.

It is thanks to Tómas’s efforts in promoting scuba diving in Iceland that Silfra became such a beloved dive site among the international diving community. Today, Tómas focuses on a subdivision of PADI Project Aware called the Blue Army, which he founded and manages.

In the summer of 2006 Tobias Klose took over management of DIVE.IS. Tobias has travelled all over Iceland in search of new dive sites and developed new dive tours covering the greatest (so far known) dive spots in the country.

In 2012 DIVE.IS was upgraded to a 5 STAR PADI Dive Center and in 2013 DIVE.IS became a 5 STAR PADI Instructor Development Centre.

In 2017 DIVE.IS was recognized as a “Model Company of the Year” by VR, the union of employees and employers engaged in commerce in Iceland. DIVE.IS received this award for its excellence in categories including management, equality, work atmosphere, and employee happiness.

Office:
Hólmaslóð 2
101 Reykjavík

Website