Visit Reykjavík is the marketing office for the greater Reykjavík area, working closely with all the surrounding municipalities in promoting the area as a destination.
Visit Reykjavík runs the Official Tourist Information Centre in downtown Reykjavík. Visit Reykjavík promotes the city area through channels such as visitreyjavik.is, Facebook, Instagram and Twitter. Additionally, Visit Reykjavík offers the Reykjavík City Card for visitors. Furthermore, Visit Reykjavík operates and runs 5 of the largest festivals in Reykjavík, such as Winter Lights Festival, Children’s Cultural Festival, Culture Night, Illumination of the Peace Tower and December in Reykjavík.
Visit Reykjavík’s focus in development is to strengthen the brand Reykjavík Loves, in collaboration with the Reykjavík area municipalities; as well as using the Reykjavík City Card as a tool of destination management. Furthermore, the development focus is to re-enforce the Official Tourist Information Centre with emphasis on the brand, Reykjavík loves. Visit Reykjavík is also focusing on strengthening the cooperation with the foreign embassies in Iceland and the European City Marketing collaboration.