Plan Iceland

Iceland is an island in the North Atlantic Ocean. It is famous for its magnificent nature, geothermal energy and the idiosyncratic nature of its inhabitants.

Its landscape is marked by glaciers, volcanoes, hot springs, and absolutely no trees. It has become a popular destination for adventurers and seekers of the unusual, offering white water rafting, glacial snowmobiling and hot-spring bathing, as well as phenomena such as the midnight sun and The Northern Lights.

Icelanders have never been known to go the beaten path. Descendants of the ancient vikings (but these days relatively civilized), the nation of Iceland has elected the first woman president, the first openly lesbian prime minister, and was the first country in the world to acknowledge the sovereign state of Estonia. Jón Gnarr, the mayor of Reykjavík, the capital city, was a comedian who ran for office as a joke.

Despite its meager population, it has birthed such famous musicians as Björk, SigurRós, and Of Monsters And Men. Other accomplished Icelanders include 3 different winners of the Miss World competition and two strongmen who each won the World’s Strongest Man competition four times over.

Icelandic, the language of Iceland, is considered the closes living relative of ancient Norse, and is as such related to most of the Scandinavian languages. Here are some fun words to try to learn in Icelandic:

Eyjafjallajökull (AY-yah-fyad-layer-kuh-tel) – The name of the volcano that erupted in 2010. A great word to say to impress your friends, and better yet, almost nobody will be able to correct you if you’re saying it wrong.
“Einn bjór takk” (aydn byor tack) – “One beer please”. The double “n” is pronounced as a sneeze.
“Jæja” (yaya) – an all-round conversation filler. Use it to fill an uncomfortable silence, to signal that you have to go, or just to entertain yourself when you’re bored.
“Gerðu það” (gerthu thath) – the closest icelandic equivalent of “please”. Literally means “do it”
“Ógeðslega gott!” (Oh!-gethslega got) – normal way to say “very good”. Literally means “disgustingly good!”

 

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Perlan Museum Reykjavík

Perlan Museum opened Iceland´s first Glacier- exhibition on 2 July 2017. It is the first step towards creating a unique museum of natural wonders that all Icelanders can be proud of. In the coming year, Perlan Museum plans to open upcoming exhibitions that are currently under construction. The first floor will be finished as a whole in May 2018. Perlan Museum plans to open Iceland’s first planetarium. This new, cutting-edge planetarium will offer an immersive experience in a 360°dome with the best quality images available in the world today, including innovative audio.

Meanwhile, guests are welcome to enjoy the observation deck with its panoramic view on Reykjavík, and the restaurant and the café will serve delicious food and beverages.

More than a century of collective experience

At the beginning of 2016, the City of Reykjavík was looking for interested parties to create and run an ambitious exhibition that features our Icelandic natural wonders. Perlan Museum teamed up with an interdisciplinary group of artists, geologists, marketing- and travel specialists to write a proposal for the biggest and most ambitious nature exhibition ever built in Iceland. The proposal was accepted, and so began further development and building on the exhibitions. The group partnered up with several international companies that are specialized in the design of museums and exhibitions, with more than a century of collective experience in the field.

Close collaboration with scientists and artists

The exhibitions are based on the most recent knowledge and findings in geology and other natural sciences. Perlan Museum collaborates with leading scientists of each field. The goal of Perlan Museum is to present a world-class natural-science center, which communicates the latest research and findings of professional scientists as well as the work from PhD students at the University of Iceland.

Office:
Perlan, The Pearl
Öskjuhlíð
Reykjavík

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Visit North Iceland

Visit North Iceland is responsible for marketing and promotion of North Iceland which is a friendly and tranquil area with a population of 36 thousand, including Akureyri, the largest town outside Reykjavík, and a number of historic coastal towns. Most visited attractions are Vatnajökull National Park, where you find Dettifoss, Europe’s most powerful waterfall and lake Mývatn geothermal region with hot springs, volcanic areas, craters, geothermal nature baths and amazing lava formations. We have magical winters with Iceland‘s most popular ski area, energising off-piste skiing and 13 Yule Lads (Santas) on top of unique locations for Northern Lights observation.

Main projects:

To develop and strengthen the image of North Iceland as a tourist destination.

To work with tourism companies and tourist representatives in North Iceland.

To cooperate with tourist information centres and coordinate information provided to tourists.

To help stakeholders to assemble, coordinate and market innovation and events within the region, also research target groups and assist in marketing.

To encourage innovation in tourism in the region, providing assistance and advice.

Provide training and workshops for managers and staff in various areas of marketing and product development.

Marketing and promotion of North Iceland via the web and social media, by publications and participation in workshops, exhibitions and marketing projects domestically and abroad.

To participate in ongoing development projects for tourism in North Iceland.

North Iceland Marketing Office is supported by the Icelandic Ministry of Industry and Innovation, 19 municipalities in North Iceland and has around 160 member companies.

Office:
Hafnarstræti 91
600 Akureyri

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Visit Reykjavík

Visit Reykjavík is the marketing office for the greater Reykjavík area, working closely with all the surrounding municipalities in promoting the area as a destination.

Visit Reykjavík runs the Official Tourist Information Centre in downtown Reykjavík. Visit Reykjavík promotes the city area through channels such as visitreyjavik.is, Facebook, Instagram and Twitter. Additionally, Visit Reykjavík offers the Reykjavík City Card for visitors. Furthermore, Visit Reykjavík operates and runs 5 of the largest festivals in Reykjavík, such as Winter Lights Festival, Children’s Cultural Festival, Culture Night, Illumination of the Peace Tower and December in Reykjavík.

Visit Reykjavík’s focus in development is to strengthen the brand Reykjavík Loves, in collaboration with the Reykjavík area municipalities; as well as using the Reykjavík City Card as a tool of destination management. Furthermore, the development focus is to re-enforce the Official Tourist Information Centre with emphasis on the brand, Reykjavík loves. Visit Reykjavík is also focusing on strengthening the cooperation with the foreign embassies in Iceland and the European City Marketing collaboration.

 

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