Átak Car Rental

We know our roads

 We have been in the car rental business since 1979 and know the roads of Iceland exceptionally well. Through our long experience, we have learned that a primary concern of visitors to Iceland is to rent safe and reliable vehicles.

We are travelers ourselves and we love to traveling in Iceland; we respect the Icelandic nature and would love to share our passion with you. Do not hesitate to ask for advice such as what to see and do in Iceland. We will help you to choose the right vehicle so you can experience our country in the best possible way.

To provide our customers complete satisfaction, we go the extra mile in offering outstanding service. We are conveniently located at Keflavik International Airport and in Reykjavik and competitively priced. Also, we have service contacts all around the country.

It’s a simple fact – customer’s who get great service and great car’s tend to be happier.

Vehicle to suit every budget

We have a vehicle suited to every budget and all your driving needs—from small cars to luxury cars, minibuses and many types of 4×4 jeeps. Just let us know what your plan is and we will gladly help to make your trip in Iceland as pleasant as possible.

Rental Location

Our rental stations are located in Reykjavik and at Keflavik International Airport. If you need assistance with your car, we have service contacts all around the country.

Shuttle Service

Free shuttle service goes every fifteen minutes around-the-clock between airline terminals and to rental car lots. When you exit the customs area, continue straight ahead and outside the airport entrance. From there, you walk through a covered footpath and at the end of the path you will find the shuttle service.



Knarrarvogur 2

104 Reykjavik


Auto Rental

AutoRental is a family owned and operated, fully licensed car rental with 24/7 call service. The company was founded by two brothers in Iceland in 2012.

What we do?

AutoRental offers personal services and quality cars at compatible prices. We specialize in 4×4 SUVs and 4-wheel-drive cars best suitable for Icelandic roads and weather conditions all year round. Choose AutoRental in Iceland for our personal services, your safe travel and free roadside assistance.

Why book with us?

– Airport: we don’t charge you extra for airport pickup and drop off.

– Included in the price: Check out what is included in the price – our prices include:

> Gps navigation / included
> Extra driver / included
> Baby seat 0-13 kg / included
> Baby seat 9-18 kg / included
> Baby seat 15-36 kg / included
> Booster seat / Included
> Unlimited milage / included

– Reliable rental cars: All cars have gone through security check, are serviced on regular basis. We do care about our cars.

– Personal service: from first contact to returning of car you will receive best possible service from us. We offer 24/7 call service in case of an emergency.

– Legitimacy: we are a fully licensed car rental, approved by the Icelandic authorities.



Garðavegur 15

220 Kopavogur


Lagoon Car Rental

Lagoon Car Rental is a family owned car rental in Iceland. Our mission is to help people experience all the best Iceland has to offer by providing customers with quality rental cars and personal service during their time in Iceland. All the cars we have to offer are less than two-year-old and are well equipped for the travel in Iceland.
Our friendly staff is always welcome to help. If you have any questions regarding your trip to Iceland, what car best suits your needs or want to get some help planning where to go and what to do, contact us via email and we will be in touch.

Office: Smiðjuvellir 3
230 Reykjanesbær