GJ Travel

INTRODUCTION TO GUÐMUNDUR JÓNASSON TRAVEL

For more than 85 years, our company has hosted travelers from all corners of the world. Through Guðmundur Jónasson Travel, also called GJ Travel, many have returned time and time again together with their families and friends, to experience Iceland’s unique, beautiful nature and historical traditions. Our dedicated team never lose sight of the ‘personal touch,’ and work hard to ensure that the varied and interesting itineraries offered by GJ Travel provide fully for the needs of today’s travelers.

A coach company

Our company was formed in 1929 when our founder Guðmundur Jónasson obtained his first driving license. Fascinated by the seldom explored interior, he ventured out to the highlands and even onto the glaciers, opening up a whole new world to the 20th-century traveler. Since his death in 1985, his family has continued to share his love and enthusiasm for Iceland, and are committed to introducing even more interesting tours and adventures for everyone to enjoy. We also own a fleet of modern, comfortable buses which range in size from 16 to 69 seats and in addition have a number of 4 wheel drive and high clearance buses which are specifically adapted for Highland travel. All our buses offer free Wi-Fi.

Scheduled escorted round trips and group tours

We offer scheduled tours, our highly experienced Group Planning Department can create itineraries to suit particular needs. These include specific ‘special interest’ tours for groups keen on photography, bird watching or geology – and for school trips, as well as organizing walking and natural history tours. They will arrange for all accommodation and transportation – which can include camping, farmhouse accommodation and/or hotels – and we always provide a specialist tour guide.

Explore Iceland and Greenland with GJ Travel

We are also experienced in organizing travel to Greenland. Trips to West-, South- or East Greenland can either be added to an existing or specially created Icelandic itinerary or treated as stand-alone destinations.

Whatever your needs – from just a city transfer to a complete package – the team at Guðmundur Jónasson look forward to helping to make your visit to Iceland really special.

GJ Travel Iceland welcomes you!

Time Tours

Time Tours is a family owned and operated travel agency and tour operator that offers a variety of ground services and day tours for individuals, couples, families and groups. What distinguishes Time Tours from many other tour operators is our ability to offer a more personalized and focused guiding as we mainly operate our day tours in small coaches. We have a long experience in creating custom designed holidays for groups. We specialize in smaller groups and focus on providing exceptional personal service. Among the services we can provide are:

  • Coach service
  • Guide service Hotel reservation
  • Dinner / Launch reservation
  • Sightseeing tours
  • Activity tours

Our website can give you ideas on which parts of the country you would like to visit, or if you like we can tailor make tours the perfect itinerary for your party. You are welcome to contact us us via our email, for further information or questions you might have. Time Tours is a member of SAF (Icelandic Travel industry Association) and licensed travel agency and tour operator. We value our frequent customers, so benefit from our great offer of increased discount of up to 10% of the total price by booking more than one day tour on the same booking.

 

 

 

Website.

Pink Iceland

From Iceland, with love
Pink Iceland owners (from left): Hannes, Eva María & Birna Hrönn
Pink Iceland is Iceland’s first and foremost gay owned and operated travel expert and your first stop when traveling to Iceland. Pink Iceland was founded by lesbian couple Eva María & Birna in March 2011 and in early 2012 their friend Hannes joined forces and the trio now owns and runs the company together with love. Pink Iceland works for and with the LGBT (Lesbian, Gay, Bisexual & Transgender) community and specializes in day tours (gay tours), weddings, international and domestic events and festivals as well as organizing tailor-made luxury travel. With decades of combined experience in the tourism industry we guarantee a professional service, but perhaps more importantly a personal one. We at Pink Iceland pick our partners carefully, making sure our guests experience Iceland at its best and friendliest.

​Pink Iceland offers a free booking service* and welcomes enquiries about LGBT life in Iceland.

By booking with Pink Iceland you will have a gay friendly experience through its partners which are either gay owned, gay operated or gay friendly. Pink Iceland will make sure to give you all the inside information in the Icelandic LGBT community you’ll need and some great added value. With
this Icelandic velvet mafia’s great cooperation we hope to make your stay unforgettable, and we celebrate the fact that you are supporting the Pink Pound.

*HONESTY POLICY
Pink Iceland is a privately owned company and as such it needs to make a profit. This profit pays the salaries of its staff, the rent, the wonderful and informative Pink Iceland website not to mention copious amounts of coffee for the owners. Most of Pink Iceland’s money is made through commissions. This is how it works: If our guests let us book their tours, activities, and accommodation we collect a small (usually 10-15%) commission of the price. This basically means that you pay the same price, regardless of whether you book directly – or through us. You may think this might cause us to recommend really expensive accommodation and tours. Not so. We promise to do our utmost to come up with a plan that suits you, and your budget. We would never recommend anything without full confidence and/or personal experience of what’s on offer. Our primary goal is working with and for the LGBTQI community and without the community’s support or goodwill we wouldn’t have lasted six months in the business. It is not least through word of mouth that we grow stronger every day. Our hope is that after reading this you too will ask for our recommendations and advice and/or book your holiday through us.

Innovation Award in 2012
​Pink Iceland received the 2012 Innovation award from the Travel Industry Association. The award was presented to us by the President of Iceland.

IGLTA member
Pink Iceland is a proud member of the International Gay and Lesbian Travel Association and takes proactively part in their work.

 

 

 

Website

FAB Travel

FAB Travel was founded in 2004 under the name Sport Bus. In the spring of  2010 we changed the name to FAB Travel – Free as A Bird! since that seemed to capture the spirit of the guests on our tours. We continually strive to provide the best service available to all our guests. We offer short and long tours all over Iceland as well as daytours from Reykjavík and Akureyri.

FAB Travel was started by a cohesive family that has worked together assisting our guests in experiencing Iceland as a destination of their choice.

We are a fully licenced tour agency and tour operator. In our operations we serve our guests with scheduled day tours and as tour planners, providing full tour service for private tours and groups of all sizes.

Our day to day operations aim at providing our guests with opportunities to experience Iceland, its nature, geology, people and history. Also to enjoy their stay, and enable them with quality service, to create and bring back warm memories after the visit to our beloved country.

The team at FAB Travel  is known for providing personal service and we aim to have all our guests experiencing our hospitality.  

 

Website

Sterna Travel

Sterna Travel was established in 2002. The company name is taken from the Latin word “sterna paradiesea” – the arctic tern, a travelling bird. We are a fully registered travel agency and have been a proud recipient of TripAdvisor’s Certificate of Excellence for three consecutive years.

Sterna Travel offers guided day tours and Northern lights tours from Harpa Concert Hall downtown Reykjavík for groups and individuals with guidance in English. Sterna Travel invites you to come and explore Iceland’s beautiful nature on our guided tours.

At our souvenir shop we offer a great selection of Icelandic quality products, such as traditional souvenirs, warm cloting, scarves and gloves that you can buy before or after your tour.

 

Experience the beautiful Icelandic wonders with Sterna Travel.

 

 

Website

Iceland Rovers

A Legacy of Innovation, Passion & Professionalism
Over the last 20 years we have used our expert knowledge, passion for nature and pioneering spirit to create innovative activities in Iceland for travelers.

The 6th of January in 1996, the last day of Christmas in Iceland, was a fateful day for what will later become Iceland Rovers. At Sveinatunga Farm a chat between Villa, Bassi, Einar Torfi and Ingibjörg sparked the idea for the company. Later that month, Iceland Rovers was born and the idea was to focus on providing Incentive tours in comfy, modified Land Rover Defenders (also called Super Jeeps in Iceland). We were the first company in the travel industry to use modified Defenders. Because the concept was so new, we had to bring in an expert mechanic, Snorri, and an electrician, Ingimundur, to make proper adjustments to the cars.

January proved to be a month of growth for the company because Laufey, Árni, Sigrún and Niels joined the team, along with Snorri and Ingimundur. Defenders are quite costly to buy in Iceland, so the team approached B&L car dealership with a clever idea. For a discount on Defenders, they offered to help promote the concept of using a modified Defender as a vehicle for taking travelers on tours in Iceland. With 6 new Defenders and extra parts, the team got to work on making the modifications. As summer inched closer, Iceland Rovers gained sponsorship from companies like B&L, Bræðurnir Ormsson, Aukaraf and others in exchange for advertising. In June of 1996, the first modified Land Rover Defender was ready. Iceland Rovers became a registered travel agency that fall and Ingibjörg was the first official employee. The headquarters shared a space with Icelandic Mountain Guides, Bátafólkið and Langjökull. Iceland Rovers ran promotional trips throughout the fall in the new Defenders.

Adventurous, fun and safe tours were our aim, and we were successful in incorporating playful team exercises and challenges inside and outside of the Defenders.

Throughout the years, our most common tours were incentive trips to Landmannalaugar, Þórsmörk, and the mountains around Reykjavík.

We opened up new avendures for travelers, like lava cave tours, hunting for the Northern Lights & lobster tours, sleeping in snow houses, abseiling, snow gliding with style, become a viking for a day and team building games.

After more than a decade of collaborating with Icelandic Mountain Guides on different projects and operating in similar areas, the companies merged in 2007. During the last 10 years, Iceland Rovers has evolved from a Land Rover Defender (Super Jeep) company to an expert in comfort travel, no matter the vehicle. Super Jeeps are still a part of our legacy and we offer those types of tours, but our wider selection allows for us to meet the needs of travelers who seek to venture beyond the beaten path. Our goal is to MAKE EVERY MOMENT AN EXPERIENCE that will lasts a lifetime.

Iceland Rovers is also the sister-company of Icelandic Mountain Guides, an Iceland tour company that specializes in hiking tours, glacier tours, backpacking and trekking tours, ice climbing & mountain climbing.

The Iceland Rovers team is a highly select group of specialists. We pride ourselves for not only providing a fun, adventurous and diverse Iceland tour experience but also a safe one. You are in good hands with Iceland Rovers.

Our services
Iceland Rovers is an adventure tour operator that offers a selection of tours and travel options to Iceland. We offer active adventures that allow you to discover all of Iceland’s natural highlights, its history and culture for a unique experience.

The INGREDIENTS
To create a complete experience every ingredient of your adventure has to be carefully selected to fit each tour. Here are our reflections on the essential elements of your adventure.

 

Website

Amazing Touns

AMAZING TOURS was founded in 2004 and boasts of decades of experience and passion for travel in Iceland. The company has developed fast with more and more options becoming available every year. We offer a variety of tours and sightseeing excursions, excellent buses, excellent tour driver guides as well as new and exciting adventure or incentive tours. Amazing Tours is a super truck tour company that offers day tours, longer tours and private tours, mainly in South West Iceland. iDrive Iceland specializes in self drive tours in modified 38″ Toyota Hilux trucks.

 

Website

 

Iceland Secret Tours

Iceland Secret Tours

Iceland Secret Tours is a family run company specializing in day tours for small groups.

The company offers certified guides with excellent knowledge of Icelandic nature and history.

Our specialty are our fly fishing tours where we strive to give you the unique experience of real fly fishing in some of Iceland´s most beautiful lakes and rivers.

Please contact us and together we will tailor tours that fit your needs and expectations.

 

Website.

Iceland Private Tour

We offer Iceland summer holidays, winter vacations and private day tours from Reykjavik  but mostly we customize Iceland adventures to selective travelers.
Our local driver-guides are knowledgeable and love sharing the natural wonders of Iceland with fellow travelers. Contact us and let us customize your Iceland adventure.

 

Website.

South Iceland

Visit South Iceland Ltd., also known as South Iceland Marketing Office is responsible for tourism, marketing and promoting events in South Iceland. The goal is to strengthen the image of South Iceland and promote it as the ideal tourist destination for visitors to Iceland.

We are in a pleasant co-operation with the main Tourist Information Centre for South Iceland which is located in Hveragerði and provides service for visitors to the region.

 

 

 

Website.